Founded by twin sisters Vridhi and Unnati Desai in Mumbai, Luxe by UV is a fragrance house inspired by the blend of Indian richness and French elegance. Through its two labels - Mishrit and L'amour - the brand brings together cultural depth, modern sophistication, and timeless scent creation.Mishrit reflects the warmth and soul of India, while L'amour captures the refined charm of French-inspired perfumery. United by a shared passion for fragrance, the sisters craft scents designed to tell stories and leave a lasting impression.